Back in the day, Volvo desperately wanted a sports car. They had all of the bits necessary to make one too. Volvos were very successful with their rally racing sedans in the late ’50s and ’60s so it made sense to cloak the drivetrain in something snazzy.
After much ado about something, they hired Helmer Pettersen, project major, to get one to market. Helmer asked Italian Carrozzeria Pietro Frua design firm to pen the car. His son Pelle worked there at the time and only recently have the Pettersens been attributed with the timeless design. Helmer interviewed a few German manufacturers to build the car but worried about quality. He entered into a contract with Jensen to build the sports car, now dubbed the P1800 – 1800 refers to engine displacement. Jensen really let them down as the build quality was not up to Volvo’s standards. Duh! Read More