Another Mint: JetBlue First Class

Got a call from my son, Evan and he was excited to tell me about JetBlue’s new First Class service called Mint. I guess great marketing minds think alike however we are happy we got to Mint2Me first. JetBlue may begin using the tagline Mint to be, a name we considered. We thought our readers might be interested in how we came up with Mint2Me. If you aren’t, move along.

We had no working title when we began the process of putting this business on the map. We were waiting for divine intervention and throughout our business careers, we knew it would come – just not how or when. One Thursday evening, we were watching an episode of Grey’s Anatomy. In this episode, one of the residents, pregnant with another resident’s baby, hears the words she has been waiting for since she was a little girl: let’s get married. She waxes on about her dream plans nurtured and refined over the years. And then she says, “and we’ll have mints that say mint to be written on them.” That was it. We wrote it down and began the process that took us to Mint2Me.