Fancy Wagon: ’58 Dodge Sierra Custom
The Keller years at Chrysler ended in 1955 with the advent of stylish cars like the 1955 Dodge Royal Sierra Custom station wagon. K.T. Keller, corporate president since 1935, liked conservative styling with high rooflines that allowed passengers to keep their hats on. But America wanted sleek, stylish cars and Dodge sales were suffering. Chrysler’s new chief of design, Virgil Exner, really shook things up. His styling was dramatic by 1950s standards. In 1955, Virgil introduced new styling for all Chrysler divisions. Responsibility for the Dodges fell in the capable hands of Maury Baldwin, one of Exner’s young recruits. The 1955 Dodge had what copywriters called “Flair Fashion” styling.Two and even three-tone color schemes were used to make cars appear longer and lower. The interior wasn’t neglected with two-tone upholstery and a full complement of round gauges grouped in front of the driver. The public loved it, and Dodge sales increased by more than 75% for the model year. Today’s find is a ’58 and it is clearly in the Exner camp. This one is in restored condition finished in Salmon or Rose over White. The interior is black and white, typical of the period. The seller doesn’t raise any red flags so if you have the urge to relive your youth (sitting in the rear seat looking back), check this one out. Click here for the listing.