Fancy Wagon: ’58 Dodge Sierra Custom

58 Dodge Sierra fr

The Keller years at Chrysler ended in 1955 with the advent of stylish cars like the 1955 Dodge Royal Sierra Custom station wagon. K.T. Keller, corporate president since 1935, liked conservative styling with high rooflines that allowed passengers to keep their hats on. But America wanted sleek, stylish cars and Dodge sales were suffering. Chrysler’s new chief of design, Virgil Exner, really shook things up. His styling was dramatic by 1950s standards. In 1955, Virgil introduced new styling for all Chrysler divisions. Responsibility for the Dodges fell in the capable hands of Maury Baldwin, one of Exner’s young recruits.  Read More