Second year: ’58 Ford Ranchero

We can hear the announcer’s voiceover on the movie trailer…”Ranchero!  A love story about a rancher battling Mexican banditos starring John Wayne and Maureen O’Sullivan.” Some product planners at Ford must have seen the flick back in ’57 when the 1st Ranchero was born. It was a clever and successful move for Ford as the Ranchero became quite popular. We can understand the appeal of having a sporty looking car that is also capable of carrying awkward sized objects on occasion. Read More