Butt-Welded: ’70 VW Karmann Ghia
Concept cars are created to judge public response and the possible success if it is placed in production. Well, back in 1953 VW executives felt they needed a halo vehicle to add to the line-up so they commissioned a styling concept created by Ghia’s Luigi Segre. It was a success. They contracted Karmann to build the car in Osnabruck using old style, time-consuming techniques like butt-welding body panels, hand-shaped and smoothed with English pewter – in other words, more money. The rest of the car is Type 1. The marketing people at Doyle, Dane, Bernbach created a classic campaign for the new car aiming at the excesses of true sports cars – Maybe you don’t want to drive a wild-horse, a man-eating tiger or a killer fish…