Rare Animal: ’73 Triumph Stag
Giovanni Michelotti took over as Triumph’s chief stylist and he really mixed things up. Most of the work of Michelotti was an immediate success. And then there was the Stag. The Stag was designed years ago by Les Moore. Giovanni revised the idea and the result was undeniably a handsome, a 4-seater with both hard top and soft top. To help stiffen the body, a T-bar stayed in place when the tops were removed. Approximately 25,000 Stag were made and around 7,500 were exported. Americans gave it a try but the Stag let them down by overheating. The majority of the cars in America were automatics and that wasn’t a good thing either. Many quality issues were sorted out, but the Stag’s bed was made and Triumph had to sleep in it. Read More